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More Sustainable Disposables: Choosing FSC Certified Tree Pulp

More Sustainable Disposables: Choosing FSC Certified Tree Pulp

As we continue our recognition of Earth Month, we’re sharing some of the ways Attn: Grace works to design the most sustainable incontinence products possible without compromising on performance. As we all know, single-use disposable products are critical to providing the protection and comfort needed to manage bladder leaks. At the same time, we believe it’s not only possible but imperative that women have high-performing, incrementally more sustainable, eco-conscious options to choose from when finding the products that work best for them. 

A not-so-fun, pretty sobering fact is that adult incontinence products are responsible for anywhere between 7-13% of landfill waste each year, depending on who you ask. This is significantly more than other single-use disposables, including baby diapers and feminine hygiene products. In fact, experts predict that absorbent hygiene product waste from adult incontinence products will account for between 4-10 times that generated by baby diapers by 2030. So, while we haven’t fully cracked the code to solve this problem (yet!), every opportunity we have to choose more sustainable sourcing and design alternatives makes an impact. 

This week, we’re taking a closer look at what it means to use FSC Certified tree pulp in our products and packaging. 

What is does “FSC Certified” mean and why is it important?

The Forest Stewardship Council (FSC) is an international non-profit organization promoting responsible forest management. FSC Certification ensures that the wood we are using comes from forests that are managed to meet the social, economic, and ecological needs of present and future generations. (More on this below!)

How do we use FSC Certified wood pulp?

Wood pulp is a natural, renewable, compostable material with absorbent properties that we use to create the “fluff” that is found in our liners, pads, and briefs. We also use FSC Certified tree pulp to make the boxes that hold our Liners and the kraft paper bags we use for our retail packaging. Our paper bags are also made from 100% recycled content, contain 97% post-consumer waste, and are plastic-free.

We’re proud to source a cleaner, greener alternative to conventional fluff that delivers the high-performing absorbent protection you’ve come to know and love in your Attn: Grace products. 

What’s the impact of using FSC Certified wood pulp?

By choosing FSC Certified wood pulp, we support conservation efforts, protect biodiversity, promote the rights and well-being of local communities, and even help to protect endangered species and their environments. Additionally, FSC Certification encourages sustainable forestry practices, such as reforestation and reduced use of harmful chemicals, ultimately helping to mitigate deforestation and its negative impacts on the environment. Overall, opting for FSC Certified wood pulp contributes to a healthier planet and a more sustainable future. And by choosing to use products that are sustainably sourced, designed, and packaged, you are too!  

As we talked about in last week’s blog, trees are critical to reducing greenhouse gasses because they absorb and store carbon dioxide. Forests act as natural filters for our environment, helping to regulate water flow and maintain water quality. Through our commitment to using FSC Certified tree pulp, we’re able to bring you the high-performing products you need in the most sustainable, eco-conscious format possible. 

Do we use chlorine bleach to treat the wood pulp used in our products? 

No. While it’s common for wood pulp used in consumer products to be treated with chlorine bleach, we’re also proud that our products are totally chlorine-free! 

Keep following along this Earth Month to hear more about our ongoing sustainability efforts. Until then, impress your friends with your knowledge about sustainability in the nonwovens space–and experience the Attn: Grace difference for yourself.