Confidence-boosting comfort that supports your everyday life, not interrupts it.
The Truth About Bladder Leaks in Everyday Life
Bladder leaks don’t happen in isolation—they happen in real life. During that quiet moment in a meeting. While laughing at dinner with friends. Mid-jump at your favorite workout class. Or on a road trip when the next stop is miles away. For many women, occasional leaks become an unexpected part of daily life—not because of anything we’ve done wrong, but because our bodies are aging and evolving.
The reality? You’re not alone. Millions of women quietly manage bladder leaks every day. Yet, too often, the products meant to support us don’t reflect the lives we actually lead. It’s time to remove the stigma and talk about what women really need: calm, dignified support that fits naturally into real life.
Why Conventional Products Fall Short
Traditional bladder control products often ask women to sacrifice too much comfort, discretion, and even self-esteem. Many of these products were designed with bulk over beauty, chemicals over skin health, and silence over transparency. They might:
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Feel thick or plasticky under clothes
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Contain irritating materials that disrupt skin balance
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Look medical or embarrassing in the bathroom
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Lack of reliable protection when it matters most
That gap between product design and lived experience can erode confidence. It’s not just about catching leaks—it’s about how a solution makes you feel throughout your day.
Smarter Solutions Start with Thoughtful Design
That’s why we created incontinence care that supports your lifestyle, not interrupts it.
Attn: Grace products were thoughtfully engineered with your body and your real moments in mind. Whether it’s our ultra-absorbent Pads or Liners , each item reflects our core belief: that protection should feel natural, dignified, and skin-safe.
We use a plant-based, Skin-Safe™ topsheet that’s breathable and gentle, even on sensitive skin. Our products are free from fragrances, dyes, and latex—because your health should never be a trade-off. And with a wide range of absorbencies, from light to heavy-duty, you’ll find the fit that meets your needs, without added bulk or compromise.
Real Life, Leak-Free: What That Looks Like
What does smart protection look like in action? Here’s how our community of women uses Attn: Grace products in their real lives:
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At the gym: Leak-free workouts with secure, breathable protection that moves with your body, not against it.
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During caregiving: Whether you’re caring for a loved one or volunteering, you can stay focused and present without worrying about leaks.
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On long commutes: Our pads offer long-lasting absorbency and dryness—no constant checking or second-guessing.
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While socializing: Discreet and soft enough to wear under any outfit, you can enjoy dinners, parties, and events with full confidence.
Products that don’t irritate the skin are especially important for women managing leaks over long periods. According to research, chronic exposure to dampness—especially in sensitive areas—can increase the risk of skin breakdown and discomfort [1].
Smart design starts with understanding that leaks aren’t a disruption. They’re a reality—and they deserve a solution built for that reality.
Designed by Women, for Life in Motion
Attn: Grace isn’t just a product line—it’s a movement. Founded by women, powered by lived experience, and shaped by compassion, we believe that bladder care belongs in the realm of wellness, not shame.
We are proudly B Corp certified, meaning every decision we make—from product materials to packaging to community partnerships—centers around sustainability, transparency, and dignity. Our team is committed to creating solutions that care for your body and our planet.
Every product in the Attn: Grace lineup was developed through collaboration with women who use them, ensuring that what you wear is more than just absorbent. It’s intentional, beautiful, and empowering.
Move Through Life with Confidence
Smart bladder leakage support is about so much more than catching leaks. It’s about giving you the freedom to move through life your way—without second-guessing, adjusting, or hiding.
We created Attn: Grace to bring comfort back into the conversation around bladder leaks. Not as an afterthought, but as a core part of your everyday wellbeing. Our promise to you is simple: effective, skin-safe protection that fits into your life with grace, not gimmicks.
Whether you’re headed to the office, traveling with friends, enjoying a quiet walk, or simply relaxing at home, you deserve to feel secure, dignified, and in control.
References
[1] Beeckman, D., Van Lancker, A., Van Hecke, A., & Verhaeghe, S. (2014). A systematic review and meta-analysis of incontinence-associated dermatitis, incontinence, and moisture as risk factors for pressure ulcer development. Research in Nursing & Health, 37(3), 204–218. https://onlinelibrary.wiley.com/doi/10.1002/nur.21593